A proposal to enhance the MAS Arizona website—making it easier for visitors to find what they need and connect with our community.
Based on an assessment of the current website, this strategy identifies opportunities to better serve visitors and strengthen community connections.
No donation pathway
Donation button is not visible on the site
Events shown via Instagram embeds
No dates, times, or RSVP functionality
Limited newcomer guidance
No dedicated "New Here?" content
Limited trust signals
No leadership team page or impact metrics
Clear donation pathway
Visible button with impact messaging
Events front and center
This week's events with easy RSVP
Newcomer welcome pathway
Dedicated "New Here?" page with guidance
Trust at every step
Leadership team, testimonials, impact stories
The Core Principle
"A website is more than a brochure—it can be a relationship builder. This strategy focuses on helping visitors accomplish what they came to do."
This strategy shifts from "here's information about us" to "how can we help you?"
Lead with what visitors can do or get, not organizational jargon. Write for someone who has never heard of MAS.
Events are likely a primary reason people visit. Assumption This strategy makes event discovery effortless with clear dates, times, and easy RSVPs.
Build ongoing connections, not one-time visits. Email, reminders, and follow-ups help turn visitors into community members.
The proposed design uses the MAS Arizona brand system, grounded in the Muslim American Society color palette and supported by clear, welcoming layouts that feel aligned with the national organization and local chapter.
MAS red • Supporting green • Deep neutral • Warm background • Gold accent
Your MAS Arizona Community
Explore
"Your MAS Arizona
Community"
Faith, service, and belonging
People visit our website to accomplish something specific. This strategy is designed to help them succeed.
Tap any card below to see how we address each visitor goal
New residents, isolated Muslims seeking community
What they need: Feel welcomed, understand what's offered, find their first event
Solution: "New Here?" page, community photos, easy event RSVP
Your desert community is waiting
Parents wanting Islamic education for children
What they need: Find youth programs, understand curriculum, easy registration
Solution: Programs by age group, instructor bios, online registration
Islamic Studies
Saturday • 10am-12pm
Knowledge seekers looking for classes and halaqas
What they need: Find Quran classes, halaqas, structured learning paths
Solution: Education hub, curriculum previews, teacher information
Community members wanting to volunteer or donate
What they need: Find the right volunteer role, see donation impact
Solution: Volunteer matching quiz, impact-first donation page
$50 = 1 Week
Youth Education
2 hrs/week
Teaching Kids
People navigating marriage, death, birth, or conversion
What they need: Clear guidance, compassionate support, quick contacts
Solution: Life Events guide with step-by-step help
Marriage
Nikah services
New Baby
Aqiqah help
Funeral
Janazah support
New Muslim
Shahada guide
Current members checking events and prayer times
What they need: Quick access to this week's events, prayer times
Solution: "This Week" widget, prayer times, calendar integration
This framework guides design trade-offs when we can't optimize for everyone
Primary Focus
Families with children, newcomers, young professionals
Secondary
Current members, donors, knowledge seekers
Accommodate
Non-Muslim visitors, media, researchers
Community membership develops over time. This strategy guides visitors step by step—each stage feels natural and inviting.
Invites others, leads programs, multiplies impact
Volunteers regularly, donates, invests in community
Attends regularly, on email list, feels belonging
Attended 2-3 events, testing the waters
Attended first event, still exploring
Found website, browsing, curious
When someone attends their first MAS event, timely follow-up can help convert that initial visit into ongoing participation. Based on community organization best practices, the first two weeks are a key window for building connection. Best Practice
Proposed approach: A thoughtful email sequence for first-time event attendees that welcomes them, provides value, and invites them to their second event.
Post-Event Follow-Up Sequence
For people who attended their first event
Pre-event: What to expect
Post-event: Thank you + photos
Helpful resource related to their interests
Next event invitation
Friendly check-in
Transition to regular newsletter
Sustainable growth comes from a community that naturally brings others in. This strategy includes systems designed to encourage that organic growth.
Tap any strategy below to see how it works in the website
Satisfied attendees invite friends
How the website supports this:
Family Potluck
5:00 PM • Tempe
How we'll know it's working: Track referral source on registration forms; count "+1" RSVPs
Helpful content attracts new visitors
How the website supports this:
masaz.org › life-events › marriage
Islamic Marriage in Arizona | MAS Arizona
Complete guide to Nikah services in the Phoenix area. Book your ceremony, understand requirements, and connect with our imam...
How we'll know it's working: Track organic search traffic in analytics; monitor which content pages lead to RSVPs
One event leads to the next
How the website supports this:
Since you attended Quran Circle...
Tafsir Class
Wednesdays
Dhikr Night
Monthly
How we'll know it's working: Track repeat attendance via email list; compare first-time vs. returning RSVPs
Beneficiaries become contributors
How the website supports this:
Find Your Fit
Match: Weekend School Assistant
How we'll know it's working: Track volunteer sign-ups; monitor donation patterns; survey volunteers about their path
These are the experiences that turn visitors into committed members—tracked through feedback surveys and follow-up conversations
First real conversation
Someone learns their name and asks about them
Tracked via: Post-event survey
Kids make friends
Child finds a peer group, parent becomes invested
Tracked via: Youth program enrollment; parent feedback
Invited to help
Asked to contribute—ownership begins
Tracked via: Volunteer sign-ups after attendance
With volunteer development resources, this work can be completed in iterative phases—delivering valuable improvements as we go rather than waiting for a single "big reveal."
What Gets Built
How We'll Measure Progress
What Gets Built
How We'll Measure Progress
What Gets Built
How We'll Measure Progress
After initial launch, the website will benefit from ongoing updates: Ramadan enhancements, quarterly content reviews, and refinements based on what we learn from actual usage.
This strategy outlines a path to enhance how MAS Arizona connects with our community online. Here's what we need from the board to proceed.
Review this document and approve the overall direction and approach
Designate a board liaison to coordinate with the development team
Assign someone to provide leadership bios, photos, and program details
Navigate between all 7 pages just like the real site will work.
Launch Full Mockup ExperienceClick any thumbnail above or use the button • Opens in a new tab
Questions or feedback? Let's discuss.